Valerio

Identity Design

Valerio is an independent gardener based in Rome, Italy, who at the beginning of his solo venture required a business card as he often found himself in need of providing his contact number to potential clients.

Beside producing a business card, I also took the initiative of creating other visual examples. This suggested how Valerio’s identity could be applied trough its typography, colour scheme, and the playful grass pattern designed to convey Valerio’s field of work with an approachable and friendly tone.

Text saying ‘Valerio, Manutenzione Giardini’ with a grass-like pattern in the background.Tote bag with a screen printed grass-like pattern and text saying ‘Valerio, Manutenzione Giardini’.Four stacks of business cards, displaying two stacks with a phone number and two stacks with text saying ‘Valerio, Manutenzione Giardini’.A van with text saying ‘Valerio, Manutenzione Giardini’ and painted with a grass-like pattern.A man’s bust wearing a t-shirt with embroidered text on his top-left chest saying ‘Valerio, Manutenzione Giardini’. A mug with printed text saying ‘Valerio, Manutenzione Giardini’ and a grass-like pattern.A green pen with ‘Valerio’ typed on it.

Komorebi Magazine

Editorial Design

Spines of four boxes showing four different colour versions of a clock that uses a single pointer to display the time.

Single Hand Clock

Product & Packaging Design

Clutch

Branded Collaterals Design

Cookbook spread, showcasing a photograph of a vegan dish with text introducing the dish.

Easy Cookbooks

Editorial Design

Brochure spread, showcasing paintings in support of text about sustainability.

Thirdway

Editorial Design

Megazine in a man’s back-pocket.

Megazine

Identity & Editorial Design

Four stacks of business cards, displaying two stacks with a phone number and two stacks with text saying ‘Valerio, Manutenzione Giardini’.

Valerio

Identity Design

Donati Metalli’s logo attached to a building as an outdoor sign.

Donati Metalli

Logo/Identity Design

A series photographs on a wall, showcasing objects and products set against colourful backgrounds.

Everyday Objects

Photography & Print Design

Two of Miamani Fortura’s books stacked on top of one another.

Miamani Fortura

Identity & Editorial Design

G20-16 booklet being workshopped placed on what resembles as a cutting matt on a desk.

G20-16

Identity/Cover Design

Riso printed poster displaying scattered coloured letters.

Type & Riso

Poster Design

Back cover of a book with an abstract, textured, image with some text over it.

The Eastern Edge

Editorial Design

A geometric alphabet design.

Undone Type

Alphabet Design

Sketches