Valerio

Identity Design

Valerio is an independent gardener based in Rome, Italy, who at the beginning of his solo venture required an easy way to provide his contact number to potential new clients. My task was to produce a simple business card, but I also took the liberty of creating other examples of collaterals to suggest and guide a cohesive visual identity for Valerio’s other assets.

Text saying ‘Valerio, Manutenzione Giardini’ with a grass-like pattern in the background.Tote bag with a screen printed grass-like pattern and text saying ‘Valerio, Manutenzione Giardini’.A van with text saying ‘Valerio, Manutenzione Giardini’ and painted with a grass-like pattern.Four stacks of  business cards, displaying two stacks with a phone number and two stacks with text saying ‘Valerio, Manutenzione Giardini’.A man’s bust wearing a t-shirt with embroidered text on his top-left chest saying ‘Valerio, Manutenzione Giardini’. A mug with printed text saying ‘Valerio, Manutenzione Giardini’ and a grass-like pattern.A green pen with ‘Valerio’ typed on it.