Donati Metalli is an Italian company in the metallurgical sector, specialising in connecting manufacturers with essential resources.

Serving a network of national and international firms, Donati Metalli provides steel solutions and materials for mechanical and industrial applications, ensuring reliability and efficiency in its partnerships. For over three decades, the company operated without a defined visual identity. However, with new team members and an expanding network of suppliers and clients, Donati Metalli sought to modernise its collaterals and establish a more professional and identifiable visual identity.

A logo designed to embody Donati Metalli’s reputation as key connectors in the Italian steel market.

Through the use of simple geometric forms, the logo negative shapes are designed to play an active role, inviting the viewer to complete the image, to enhance the logo recognition and memorability. With the interplay of sharp and rounded cut-out shapes, the logo incorporates the company’s initials — the round bowl of the D for Donati, the company’s family name and M for Metalli, meaning metals — suggesting a personal, tailored, and custom approach Donati Metalli offers to its partners in the metallurgical industry.