Thirdway Boutique

Editorial Design

A stack of two booklets with a deep blue, leather-textured cover. The Thirdway and Audemars Piguet logos are embossed and silver foiled at the top, stacked with an 'X' in between, signifying a collaboration. The bottom of the cover features a discreet tagline and a small emblem, reinforcing the brand’s attention to detail. The minimal cover design reflects a sense of premium craftsmanship and high-end presentation, aligning with the luxurious nature of the brands.

A credentials booklet designed to establish trust and confidence during an initial meeting with a potential client.

The booklet was designed to showcase Thirdway’s expertise and the considerations behind high-end interior design, with an emphasis on quality, relating to the client’s branding and ethos. It introduced Thirdway through content-rich pages and thoughtfully selected materials, featuring a deep blue, leather-textured cover with silver foiling, complemented by extra-white, soft-touch inner pages, creating a tactile and refined experience.

Close-up of a dark blue, leather-textured booklet cover with silver-foiled text reading "An introduction to Thirdway Boutique." The refined embossing and metallic sheen enhance the premium, tactile quality of the material, reinforcing the booklet’s high-end craftsmanship and sophisticated branding

Designed to balance elegance with clarity, ensuring a sophisticated feel without overshadowing the content.

The booklet presented Thirdway’s design philosophy, approach to sustainability, and case studies through a refined editorial layout, designed to complement the content. A clear grid system, clean typography, and a balanced use of white space and high-quality imagery ensured the information remained both visually compelling and easy to navigate, reflecting Thirdway’s commitment to quality and craftsmanship.

An open spread from the booklet viewed at an angle, presenting the section 'HOW WE DO IT.' The left-hand page features a full-page photograph, showing a contemporary office space and a woman sitting at a desk. The right-hand page breaks down Thirdway’s approach, with subsections labeled 'Understand,' 'Strategise,' 'Design,' and 'Deliver', supported by interior spaces and material selection photographs.An open spread of the booklet, featuring a minimalistic and refined double-page spread. The left page features the headline "We Create Spaces Where Amazing Things Happen", followed by an overview of the company's mission. A large image of a contemporary lounge setting is placed below. The right page contains smaller interior design photographs and the phrase "Keep Good Company," reinforcing Thirdway's focus on collaboration and excellence.Opened booklet featuring a detailed case study spread focusing on Cadillac Fairview, a landmark project. The layout balances a larger photographs with a mix of smaller interior shots. Supporting text highlights the design process and the client's vision for a modern, collaborative workspace.

To reinforce a sense of artistry and craftsmanship, the sustainability section takes an artistic, nature-inspired approach.

Breaking the pattern of photography-led pages, Thirdway’s sustainability practices pages feature landscape artworks contributed by an artist and close friend of the company, who is also an advocate for sustainable practices. This was designed to visually embody Thirdway’s commitment to social responsibility, sustainability, and the lasting impact of considered, human-centred design choices.

Open booklet viewed at an angle, featuring a spread on sustainability titled "Supporting Sustainability." The left page presents a structured layout with three smaller landscape paintings depicting natural scenes. Below, three paragraphs introduce key sustainability themes, each beginning with a drop cap that, when combined, spells ESG — representing Environment, Social, and Governance — reinforcing Thirdway’s commitment to responsible business practices. The right page features a large, hand-painted landscape of rolling hills and a river under a vast sky, visually anchoring the message of sustainability. The layout balances text and imagery, integrating artistic elements to highlight sustainability as a core value of the company.Opened booklet featuring a sustainability-focused spread with the title "Achieving Accreditations." The left page features a hand-painted landscape artwork, visually connecting to Thirdway's emphasis on environmentally responsible design. The right page presents a structured three-step guide to achieving sustainable accreditations, with key certifications such as WELL, SKArating, BREEAM, and LEED prominently displayed.Open booklet viewed at an angle, featuring a continuation of the sustainability section, focusing on "Aligning with The United Nations Global Goals." The left page presents a structured breakdown of the UN's Sustainable Development Goals (SDGs), accompanied by colourful Thirdway's icons. The right page features a hand-painted artwork of a riverside scene, reinforcing Thirdway’s commitment to nature-inspired, sustainable design. Below the painting, a smaller portrait of the artist is included, accompanied by a brief credit acknowledging their contribution to the booklet’s visual storytelling and sustainability message.