Miamani Fortura

Identity & Editorial Design

Two books stacked on top of each other viewed at an angle, showcasing the soft pink book cover featuring Miamani Fortura ASCII Art logotype, with an ASCII Art linear geometric illustration.

An artist whose work reimagines spatial experiences into minimalist explorations.

Miamani Fortura is an artist exploring the paradox of space, perception, and representation of spatial forms. She transforms architectural structures, reducing their dimensionality while preserving a sense of depth, inviting viewers to engage with the interplay between tangible and abstract forms. In her work, familiar spaces are transformed into minimalist fields of light, shadow, and texture, prompting a reconsideration of spatial experience — both real and imagined.

A minimal exhibition space featuring Miamani Fortura’s artwork on a distant. Large blue text on a closer wall describes the artist’s exploration of space, perception, and representation, reinforcing the conceptual depth of the exhibition.

Working closely with the artist during the planning stages of her exhibition, I developed the visual identity that extended across print and digital materials.

The project included a book, cards, tote bag, and a website, designed to complement the artist’s vision without overshadowing her work. The identity followed a minimalist and structured approach, defined by its colour palette, typography, and layout. ASCII Art typography and illustrations were also created using the chosen typeface, subtly reflecting the artist’s creative vision, and seamlessly integrated into select items while maintaining a cohesive and refined aesthetic.

A soft pink book cover featuring Miamani Fortura ASCII Art logotype, with an ASCII Art linear geometric illustration.Two of Miamani Fortura business cards, featuring an ASCII Art Miamani Fortura logotype on a soft pink background, clipped together with a black binder.A set of printed A5 cards featuring abstract, architectural-inspired artworks, alongside the back of the card with an ASCII Art Miamani Fortura as the title, a hand-written note saying: "Thank you for coming! Let's keep in touch. Mia" and contact details with a QR code at the bottom.A worm off-white tote bag featuring a minimal, ASCII Art Illustration of an exhibition space in blue.A smartphone displaying the Miamani Fortura website, showcasing an abstract artwork with textured shaded gradients, geometric shapes, and lines.A laptop screen displaying the Miamani Fortura website, with text and an image of an exhibition space with an abstract installation and two abstract artworks.
A book spread with a full-page abstract artwork on the right and a colour study on the left, exploring depth and spatial perception.A minimalist book layout with structured blue typography on the left page and a blank right page.A two-page spread with four blocks of pastel colours and fine patterns, exploring materiality and texture.An open book displaying a right full-page abstract geometric artwork, alongside structured typography in blue on the left page.A book spread featuring a left full-page abstract artwork with soft gradients and structured lines, accompanied by textured colour swatches on the right page.A two-page spread with two large blocks of pastel colours and fine patterns, exploring materiality and texture.